El veredicto
You have a solid technical foundation and clear positioning, but your site is sorely lacking in personality and convincing social proof. It's consultant work that's afraid to take risks.
Clean site but bland like a dashboard without data
Come on, let's be honest: you've built a site that screams technical competence — clear navigation, logical structure, zero spelling mistakes — but damn it, where did your personality go? You're selling data intelligence and your site has as much flavor as a blank spreadsheet on a Monday morning. Your success stories? Anonymous. Your testimonials? As credible as a TripAdvisor review for a ghost restaurant. Your design? Smoother than a vacuum-sealed dish with no seasoning. And the worst part? You have ALL the tools to make a killing! Your positioning is solid, your 4-step methodology is crystal clear, your services cover the entire data value chain. But you're hiding behind your wise consultant tie, refusing to take the slightest creative risk. Result: a technically flawless site that's commercially numbing. Your prospects deserve better, and so do you.
Sección Hero
DECENT
Your hero is like a well-plated dish but missing salt — it's edible, but it doesn't stick with anyone. BI e Inteligência de Dados para decidir com confiança: OK, in 2 seconds I understand what you do. Bravo, that's already better than 80% of your competitors who drown their message in jargon. Your sub-line Da estratégia à entrega sets the scope well. Your two CTAs — the punchy green Agendar Diagnóstico on dark background, and the secondary Ver Serviços — are perfectly hierarchized and impossible to miss. The contrast is spot on. BUT! Where's your social proof in this area that captures 90% of attention? You slip a timid Diagnóstico sem compromisso · Entrega com documentação underneath... That's it? You have +150 projects and 97% NPS and you put none of that in the hero? It's like having a Michelin star and hiding it in the broom closet. Your value proposition is clean but generic — any data competitor could copy-paste these words. Not a single image, not a dashboard visual, nothing that visually anchors your expertise. You're playing the minimalist card so hard that you become transparent.
Ejemplos de mejoras
BI e Inteligência de Dados para decidir com confiança
From 15 days of accounting close to 3 — your data finally serving your decisions (+150 projects delivered)
Integrate a concrete result drawn from your own success cases and immediate social proof, instead of a generic promise
Puntos fuertes
- Clear main message understandable in less than 3 seconds
- Green CTAs well contrasted on dark background with perfect primary/secondary hierarchy
- Clean typographic structure with color accent on 'com confiança'
A mejorar
- Generic value proposition without differentiation against competitors
- No immediate social proof in the highest attention area
- Zero visuals — no image, no dashboard illustration, nothing to anchor expertise
Copywriting
DECENT
Your copywriting is a well-written audit report — everything is correct, everything is clean, and no one will read it to the end. You master the fundamentals: zero errors, appropriate B2B tone, logical structure. Your figures (+150 projects, 50M+ lines processed, 2400h saved, 97% NPS) are specific and credible — that's good work, keep them precious. Your success cases have impactful metrics: From 15 to 3 days, +34% conversion, -28% stockouts. Real numbers that speak! BUT here's the problem: between these gems, you drown your reader in technical features. Robust pipelines, data warehouses and integrations with ERP, CRM and APIs — are you talking to engineers or decision-makers who sign checks? Your CFO prospect wants to know how many sleepless nights you'll spare them, not how many APIs you can plug in. And your unique testimonial? Head of Sales, B2B Technology Company — without a name, without a face, without an identifiable company. That inspires as much confidence as a CV without a photo or references. You write to inform when you should write to convince. The difference between the two is a human story.
Ejemplos de mejoras
Robust pipelines, data warehouses and integrations with ERP, CRM and APIs
Your ERP, CRM and API data finally speak the same language — no more reports that never match between departments
Transform a list of technical features into a concrete benefit that the decision-maker feels in their daily life
Puntos fuertes
- Specific and credible figures in stats and success cases
- Professional tone well-calibrated for a B2B decision-maker target
- Success cases with concrete metrics (+34% conversion, -28% stockouts)
A mejorar
- Too much technical jargon (pipelines, star schema, RLS) instead of business benefits
- Anonymous testimonial that destroys credibility instead of building it
- No human storytelling — no customer journey, no emotion
Call-to-Action
GOOD
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Prueba Social
CRITICAL
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Arquitectura
GOOD
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SEO y Meta
NEEDS WORK
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Móvil
DECENT
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Diseño Visual & Branding
DECENT
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Rendimiento
DECENT
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