El veredicto
Right, listen up. Recoveris has done genuinely brilliant investigative work — Bloomberg quotes, case studies with real dollar amounts, a team that actually looks like they know what a blockchain is. That's the filet mignon. But then they've served it on a paper plate that takes 14 BLOODY SECONDS to arrive at the table. The hero headline is sharp and differentiated, the case studies are genuinely persuasive, but the rest of the copy reads like someone dictating their CV to a court stenographer. 4,126 words on a single homepage — that's not a landing page, that's a novella! No pricing, no demo flow, no clear path for institutional buyers. The dark green and gold palette looks premium, the trust signals are strong with media logos and named partnerships, but 129 images and an LCP over 14 seconds means most visitors will leave before they ever see any of it. The ingredients are world-class. The kitchen is on fire — and not in a good way.
CSI: Crypto Valley — Impressive Credentials, Invisible Pricing, Catastrophic Speed
Look, Recoveris is doing legitimately serious work. Partnering with EY, getting quoted in Bloomberg, cracking open a $350M Polish crypto scandal — that's not nothing. But then they put all that credibility on a website that takes nearly 15 seconds to load, has 129 images, and somehow forgot to tell anyone what any of this costs. The homepage is basically a Wikipedia article about themselves — 4,126 words, 20+ team members listed by name, 10 media mentions, 7 case studies — all on one infinite scroll. For a company selling trust and precision, the site itself is about as precise as throwing a dictionary at someone and saying 'the answer's in there.' No pricing page, no demo booking flow, no security certifications visible. The bones are good. The execution needs emergency surgery.
Sección Hero
DECENT
RIGHT. Let me give credit where it's due — Agentic investigations for the on-chain economy is a PROPER headline. It's not generic slop, it's not We help you recover crypto nonsense. It's a precision-cut piece of positioning that tells the right audience EXACTLY who you are in five words. That three-sentence build-up underneath? The future of finance is tokenized. The future of investigations is agentic. We operate at the intersection. That's got RHYTHM. That's got swagger. I genuinely respect that.
But then — BLOODY HELL — you go and ruin it! You've got a cookie consent popup that PHYSICALLY COVERS your hero on arrival. That's like spending three hours plating a perfect dish and then dropping a bin lid on top of it before serving! Every single visitor sees a GDPR wall before your value proposition. Every. Single. One.
Then there's the TWO competing CTAs — OUR SOLUTIONS and RECOVER YOUR FUNDS — sitting side by side with equal visual weight. That's not giving people options, that's giving them CONFUSION. It's like a waiter asking Would you like to eat, or would you like food? PICK ONE. For a business where the actual conversion is a conversation with an investigator, neither of these CTAs even gets you there!
And the social proof line — Trusted by global institutions — with a few logos underneath? You have $10.5M frozen at Tether. You have an EY partnership. You have Bloomberg writing about you. And the best you can manage in the most valuable real estate on your entire website is trusted by global institutions?! That's like having a Michelin star and putting we cook food on your sign. WAKE UP!
Ejemplos de mejoras
Trusted by global institutions
Trusted by EY, law enforcement agencies, and institutions across 3 continents — $10.5M+ frozen in a single case
Specificity is the difference between a visitor thinking 'yeah, sure you are' and 'oh, these people are SERIOUS.' You have the receipts — use them where they matter most.
OUR SOLUTIONS | RECOVER YOUR FUNDS
TALK TO AN INVESTIGATOR (primary) | See our case studies (secondary, text link)
One clear primary CTA that drives toward the actual conversion event — a conversation. One low-commitment secondary for browsers. Stop making visitors choose between two equally loud buttons like it's a game show.
Puntos fuertes
- Headline 'Agentic investigations for the on-chain economy' is a masterclass in niche positioning — it's precise, technical, and instantly filters for the exact audience you want. Chef's kiss on that one.
- The three-sentence narrative structure creates genuine momentum and sticks in your head — this is copywriting that actually has a SPINE, not the usual B2B porridge
- Two CTAs acknowledge different visitor intents, which shows at least someone was thinking about the buyer journey — even if the execution botches it
A mejorar
- Cookie consent popup fires on arrival and BURIES the hero — it's like putting a 'WE'RE CLOSED' sign on the front door of a restaurant during dinner service. Your first impression is a legal disclaimer!
- 'Trusted by global institutions' is the BLANDEST possible social proof when you're sitting on EY partnerships, $10.5M freezes, and Bloomberg coverage — you've got ammunition and you're throwing paper airplanes
- Dual primary CTAs with identical visual weight create decision paralysis at the EXACT moment you need clarity — two competing buttons is not a strategy, it's a surrender
Copywriting
DECENT
Listen, the copy on this site is like a chef who knows every technique in the book but keeps serving the ingredients RAW. You clearly know your subject — the case studies prove that beyond any doubt. $35M disrupted, $1.7M recovered, $10.5M frozen, named clients like EY and real case outcomes — THAT is the good stuff. That's your signature dish. So WHY is the rest of the page filled with lukewarm corporate porridge?
Precision and reliability are in our DNA, and we approach every case with sharp focus and meticulous care — qualities synonymous with Switzerland itself. Are you SERIOUS?! You've just described every Swiss bank, every Swiss watch company, and every Swiss Army knife in existence. That sentence is doing ZERO work. You've got investigators who've traced $100M+ across blockchains, triggered criminal probes, and secured international freezes — and you're talking about your DNA?! Show me the PROOF, not the poetry!
The services section is another crime scene. Blockchain Investigation Management System. Aftercare Protocol. Source of Funds reports. Is THAT your menu? Because it reads like an IT procurement catalog, not a lifeline for someone whose funds just got stolen. Not a single line tells me what OUTCOME I get. Not one!
Now, the FAQ — THAT is genuinely brilliant. How do I know youre not going to scam me?' In a sector where 90% of recovery services ARE scams, putting that question front and center takes guts. That's the kind of honesty that builds trust faster than any logo wall.
But 4,126 words on a SINGLE homepage? That's not a landing page, that's a dissertation! Your Bloomberg quotes, your media mentions, your EY partnership details — all buried so deep in the scroll they might as well be in a different postcode. You've taken a Michelin-worthy tasting menu and served every course simultaneously on the same plate. Spread it out across proper pages, let each piece breathe!
Ejemplos de mejoras
Precision and reliability are in our DNA, and we approach every case with sharp focus and meticulous care — qualities synonymous with Switzerland itself.
Our investigators have traced $100M+ across 6 blockchains, secured freezes at Tether and Bitfinex, and triggered criminal probes with 700+ registered victims. That's what precision looks like.
STOP telling me you're precise and START showing me the evidence. The numbers are already on your page — they're just buried in the basement instead of displayed in the window. Swap the cliché for the proof.
Blockchain Investigation Management System / Aftercare Protocol / Digital Asset Recovery for Victims / Source of Funds reports
Track stolen funds across every chain → Freeze assets before they disappear → Build court-ready evidence files → Get your money back
Outcome-oriented language in a logical sequence. Each line answers the only question your visitor actually has: 'What happens next?' A stressed victim doesn't want a product catalog — they want a rescue plan.
Puntos fuertes
- Case study copy is EXCEPTIONAL — real dollar amounts ($35M, $1.7M, $10.5M), named partners (EY, 1inch, Upbit), and specific outcomes. This is the most persuasive content on the entire site, and it should be the template for everything else
- FAQ section has genuine courage — addressing 'How do I know you're not going to scam me?' head-on is the smartest trust-building move on the page, especially in a sector drowning in fraudulent recovery services
- Tone stays consistently professional and authoritative without descending into startup fluff — appropriate for law enforcement, legal teams, and institutional buyers who'd run screaming from emojis
A mejorar
- Services section is a feature dump with ZERO benefit language — 'Blockchain Investigation Management System' tells me what the tool IS, not what it DOES for me. That's like a restaurant listing 'oven' on the menu instead of 'wood-fired pizza'
- The About section wastes prime real estate on Swiss precision clichés instead of the concrete differentiators that are buried 3,000 words below — you're leading with the garnish and hiding the steak
- 4,126 words crammed onto a single homepage means your most powerful content — Bloomberg quotes, EY partnership, media coverage — is effectively invisible to anyone who doesn't scroll like they're training for a marathon
Desbloquear las 8 categorías restantes
Call-to-Action
NEEDS WORK
Contenido bloqueado
Prueba Social
DECENT
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Arquitectura
NEEDS WORK
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SEO y Meta
NEEDS WORK
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Móvil
NEEDS WORK
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Diseño Visual & Branding
DECENT
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Rendimiento
CRITICAL
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llmreadiness
CRITICAL
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