tothbi.lovable.app

Your hero is like a well-plated dish but missing salt — it's edible, but it doesn't stick with anyone. BI e Inteligência de Dados para decidir com confiança: OK, in 2 seconds I understand what you do. Bravo, that's already better than 80% of your competitors who drown their message in jargon. Your sub-line Da estratégia à entrega sets the scope well. Your two CTAs — the punchy green Agendar Diagnóstico on dark background, and the secondary Ver Serviços — are perfectly hierarchized and impossible to miss. The contrast is spot on. BUT! Where's your social proof in this area that captures 90% of attention? You slip a timid Diagnóstico sem compromisso · Entrega com documentação underneath... That's it? You have +150 projects and 97% NPS and you put none of that in the hero? It's like having a Michelin star and hiding it in the broom closet. Your value proposition is clean but generic — any data competitor could copy-paste these words. Not a single image, not a dashboard visual, nothing that visually anchors your expertise. You're playing the minimalist card so hard that you become transparent.

Your copywriting is a well-written audit report — everything is correct, everything is clean, and no one will read it to the end. You master the fundamentals: zero errors, appropriate B2B tone, logical structure. Your figures (+150 projects, 50M+ lines processed, 2400h saved, 97% NPS) are specific and credible — that's good work, keep them precious. Your success cases have impactful metrics: From 15 to 3 days, +34% conversion, -28% stockouts. Real numbers that speak! BUT here's the problem: between these gems, you drown your reader in technical features. Robust pipelines, data warehouses and integrations with ERP, CRM and APIs — are you talking to engineers or decision-makers who sign checks? Your CFO prospect wants to know how many sleepless nights you'll spare them, not how many APIs you can plug in. And your unique testimonial? Head of Sales, B2B Technology Company — without a name, without a face, without an identifiable company. That inspires as much confidence as a CV without a photo or references. You write to inform when you should write to convince. The difference between the two is a human story.