clawpane.co

Right, your hero. Let's dissect this plate.

Cut model spend. Keep quality. — NOW THAT is how you write a headline! Two lines, zero fluff, instant tension and resolution. A developer scanning this page gets the pitch in under 3 seconds. I could KISS whoever wrote that. The subheadline — ClawPane sits between OpenClaw and your model providers, routing each request to the cheapest model that meets its quality bar — is technically precise and refreshingly honest. No buzzword soup. No leveraging synergies. Just WHAT IT DOES. Beautiful.

The CTA Create your first router → is action-oriented, above the fold, with Free to setup · No credit card required right underneath. That's the friction-reducer placed EXACTLY where it should be. Textbook.

Now here's where I start SHOUTING: WHERE IS YOUR SOCIAL PROOF?! Not a single number. Not a single team name. Not a single trusted by X developers. You've got 20–45% estimated cost reduction sitting in a metrics bar BELOW the fold, but nothing in the hero to back up your promise. And that word estimated? That's not confidence, that's HEDGING. That's a chef saying the fish is probably fresh. PROBABLY?! Either you have the data or you don't!

And that big circular visual on the right — what IS that? It's decorative at best. It tells me NOTHING about routing, nothing about cost savings, nothing about your product. A live routing visualization, a before/after cost chart, even a simple animated diagram showing requests flowing through ClawPane — ANY of those would do infinitely more work than a geometric shape sitting there looking pretty. Pretty doesn't convert. PROOF converts.

Sit down. Let's talk about your words.

The good news? Your copy is genuinely above average for a developer tool. You lead with outcomes, you avoid the worst enterprise buzzword sewage, and you've got lines that actually LAND. You never touch a model name in your agent config again — THAT is a benefit statement that makes a developer's heart sing. See exactly what ran inside OpenClaw and what it cost — concrete, tangible, no fluff. And Debate Mode — 3 models, 1 best answer is punchy enough to stick in someone's brain.

Your numbers are doing heavy lifting where they appear: 20–45%, <100ms, '25x', 10+ providers. Specific, credible, scannable. The pricing copy — Pay per token. No hidden multipliers — is BRILLIANT because it directly addresses the #1 anxiety of developers who've been burned by opaque AI pricing. You're not just stating a price, you're neutralizing a fear. Chef's kiss.

NOW. The bad news. Your copy speaks EXCLUSIVELY to someone who already uses OpenClaw and already understands LLM routing. Drop-in OpenClaw provider means NOTHING to anyone outside that ecosystem. Where's the copy for the CTO who's heard about LLM costs spiraling but doesn't know what routing is? Where's the entry point for someone who's on the fence about OpenClaw itself? You've built a restaurant that only serves regulars and then wonder why new customers don't walk in.

The six What You Get features? Presented as a flat grid of equal-weight items with no hierarchy. Automatic model selection and Real-time cost visibility are NOT equally important, but they LOOK identical. That's like putting your signature dish next to the bread basket and giving them the same plate. LEAD with your killers, then list the rest.

And the Open Source section — The routing algorithm is open — is being CRIMINALLY undersold. Publishing your decision logic is a MASSIVE trust signal in this space, and you've treated it like a footnote at the bottom of the menu.